LED signs cost less than newspaper, radio, television and yellow page advertising in terms of cost per impression. In addition, LED signs allow you to change your message instantaneously, so they can be used to announce time-sensitive information, promote fundraisers, attract attendance to special events, provide schedules for church services, introduce new clergy or honor volunteers or other lay people.

In fact, many organizations that deploy LED signs instead of newspaper or radio advertising find the sign has an immediate return on investment. The head of fundraising at one institution determined that she was able to cut her advertising budget by 60 percent after installing her LED sign. She pointed to successful fundraising campaigns thanks to the strategic placement of the LED sign on the organization's grounds.